At the intersection
of identity and product.

My name is Pétur Guðmundsson, and I am an experienced brand and digital designer with a long career in creative agencies and design-driven environments. I graduated from LBHÍ in 2002 and began my professional journey in design even earlier, joining Fíton advertising agency in 2001, where I worked until 2006, developing skills in graphic design, branding, and visual communication.